TEAWOOD is a Chinese tea brand dedicated to sharing insights into traditional Chinese tea culture to enrich the tea-tasting experience. Offering an extensive selection of teas, the brand's identity merges elements of traditional Chinese art with modern design concepts.
The packaging pattern features the Chinese blessing in four characters: 福禄寿禧 (representing good fortune, prosperity, longevity, and happiness). The color gradient draws inspiration from the natural hues of each tea, producing an illuminated visual effect.
Project Scope: Logo Design, Brand Identity, Packaging Design.
